Our History

Take a look at how we got here…

Although established in 2011, 360 Wheels can trace it’s roots back to the mid 1980’s when the world of wheels was very different indeed.  Minilites, Turbovecs, Sonics and slotmags were the order of the day back then!

Fast forward to the present day and 360 Wheels is an international manufacturer and distributor for four of our own brands: 3SDM, Dare, River and Targa Wheels.

We also manufacture cast and forged wheels for a number of private label customers in sizes from 15″-26″.

1985
Opened first retail store in Southampton
1997
Opened fitting centre in Southampton
Opened retail store in Bournemouth
1999
Launched wholesale operation under the Dare Motorsport brand
2002
Sold retail and fitting business to focus on wholesale operation
Launched River Wheels
2012
Launched 3SDM cast wheel brand
2015
Forged wheel manufacturing begins and 3SDM Forged Modular launched
2018
3SDM Wheels Inc USA founded
2019
3SDM Forged Monoblock lauched
2024
Achieving ISO 9001 Certification: A Milestone for 360 Wheels Ltd